What A Little Girl Hears When You Tell Her She’s Pretty

We are inspired by this Verizon video, described in the Huffington Post.

“A new Verizon commercial cites a sad statistic by the National Science Foundation: 66 percent of 4th grade girls say they like science and math, but only 18 percent of all college engineering majors are female.

People have offered many potential explanations for this discrepancy, but this ad highlights the importance of the social cues that push girls away from math and science in their earliest childhood years.”